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Good Futures

Welcome to Good Futures

The world around us is changing exponentially. With reduced budgets and greater expectations, the third sector has never faced a more challenging time.

Corporates face pressure to do good, but too often these are superficial marketing campaigns when the potential is so much greater. We are harnessing this need for change and rethinking how society does good.

We believe innovation works best when it’s open and collaborative, we bring people together from inside and outside our usual circles, this means partnering with innovators, start-ups, corporates, charities, developers, designers and everyone in between.

That is why we set up Good Futures, our Lab; where we invest part of our earnings in developing new things and ways of working that we hope will help benefit and change the sector.

We’ve been doing this for the last 3 years with Good Lab, now we want to take this a step further by creating and opening up a platform for the good of the sector.

We want to show people a way to navigate complexity and conflict to make change happen, not to predict the future, but to invent it.

Good Futures
GI x WWF: Pivoting from F2F to a virtual design sprint during Covid-19

Articles - Aug, 2020

GI x WWF: Pivoting from F2F to a virtual design sprint during Covid-19

As much as we tried to prepare ourselves for the impending Covid-19 lockdown, it came faster than we expected. For one project in particular with WWF, we had to abruptly pivot our approach as we were just about to kick-off just after it was announced. We wanted to share with you ours and WWF’s reflections and learnings of starting a project day 1 of lockdown.

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6+ insights from 60+ conversations with Fundraising Directors

Articles - Jul, 2020

6+ insights from 60+ conversations with Fundraising Directors

Insights from meeting over 60 Fundraising Directors to discuss the ‘so what?’ of the Good Lab - the lessons, implications and opportunities for charities emerging from this collaborative experiment.

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Building back better

Articles - Jul, 2020

Building back better

We heard that in a crisis you should 'just do something'. So we did. Good Innovation has been supporting charities across the sector with pro bono help to build back better and we wanted to share what we've heard and how charities are planning to emerge stronger from the Covid crisis.

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Reflections from innovators on designing for racial inclusion

Articles - Jul, 2020

Reflections from innovators on designing for racial inclusion

As we sit with the events of the last few weeks, we wanted to share our thoughts on the Black Lives Matter movement and racial diversity. Working in innovation, we actively try to bring people with a diverse range of experiences together to solve problems. Yet, we’ve still fallen short in our efforts to do so in a meaningful way. We acknowledge it and want to do better. 

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The Future of Corporate Partnerships

Articles - May, 2020

The Future of Corporate Partnerships

Do you believe there’s untapped potential in Corporate Partnerships? We asked the leaders of Partnerships teams from 15 of the biggest UK charities, and everyone said a resounding yes.

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Running Workshops in the Virtual World

Articles - Apr, 2020

Running Workshops in the Virtual World

There’s no right or wrong answer on how best to run creative workshops virtually, but we wanted to share our perspective and learnings. Here’s a look inside a conversation as we planned for one of our recent client workshops…

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It all starts here

All we need from you is a desire to change something or do something – you don't even need to be sure of what – and we'll help you do the rest.