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Good Thinking

Welcome to Good Thinking

The world around us is changing exponentially. With reduced budgets and greater expectations, the third sector has never faced a more challenging time.

Corporates face pressure to do good, but too often these are superficial marketing campaigns when the potential is so much greater. We are harnessing this need for change and rethinking how society does good.

We believe innovation works best when it’s open and collaborative, we bring people together from inside and outside our usual circles, this means partnering with innovators, start-ups, corporates, charities, developers, designers and everyone in between.

That is why we set up Good Futures, our Lab; where we invest part of our earnings in developing new things and ways of working that we hope will help benefit and change the sector.

We’ve been doing this for the last 3 years with Good Lab, now we want to take this a step further by creating and opening up a platform for the good of the sector.

We want to show people a way to navigate complexity and conflict to make change happen, not to predict the future, but to invent it.

Good Thinking
Our Team's favourite articles, podcasts books to educate ourselves on EDI

Articles - Aug, 2021

Our Team's favourite articles, podcasts books to educate ourselves on EDI

There’s a lot out there so we’ve curated some of our team’s favourite books, articles, podcasts, and practical tools we use in our day to day.

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5 Reasons why we need to support the 2to3days sisterhood

Articles - Aug, 2021

5 Reasons why we need to support the 2to3days sisterhood

Juliet Turnbull founded 2to3days to accelerate the pace of change of women’s equality in the workplace through the power of flexible working. She explains what flexible working can do for charities, the future of recruitment in the UK, and how we’ll all benefit from supporting the 2to3days sisterhood.

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No-Code Platforms and why they're a game changer for innovators

Articles - Aug, 2021

No-Code Platforms and why they're a game changer for innovators

Our very own delivery expert Ryan Bromley believes no-code platforms have the power to transform the way charities work, saving them massive amounts of time and money. Here’s his take on how charities can make no-code work for them, and why now is the time to embrace it.

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How the MND Association and Good Innovation created a bold new strategy

Articles - Jun, 2021

How the MND Association and Good Innovation created a bold new strategy

The MND Association has developed several iterations of its strategy over the past decade. By the end of 2020, CEO Sally Light was determined to approach strategy work in a completely new way. Working with Good Innovation and the MND Association cause community, the charity has created a clearer, bolder strategy that reflects its commitment to people living with motor neurone disease, and the organisation’s vital role in supporting them. We talked to Sally about what made the process different this time, and why the MND Association is so happy with the results. 

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Five learnings from British Red Cross on creating a better working culture

Articles - Jun, 2021

Five learnings from British Red Cross on creating a better working culture

While the global pandemic has forced us all to rethink how we’re working, British Red Cross has turned this disruption into a big opportunity, taking the bold step of using this year to improve its working practices for good.

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How Good Futures turns big trends into actions for the third sector

Articles - May, 2021

How Good Futures turns big trends into actions for the third sector

Good Futures is a new subscription giving the charity sector the ‘so what’ behind big trends and turning smart insights into clear actions. Our very own Director of Big Bets, Daisy O’Reilly-Weinstock, reveals Good Futures’ origins, where it’s headed and how you can sign up.

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