Stay tuned!
Sign up to receive monthly updates straight to your inbox to inspire and help you learn from organisations that are finding new ways to deliver income and impact.

× Services Our Work Our Approach Team Good Futures Good Thinking Contact Us

14th Dec 2020

12 Ways to Do Good This Christmas 

Craving something a little more meaningful this festive season? Read on to discover top picks for presents, virtual events and more ways to support charities this Christmas.

2020. It’s been a tough year. Thankfully, Christmas is here - and although it may look a little different to usual, it’s still a perfect moment to reflect, be grateful, and spread a little joy. 


And to make it super easy, we’ve rounded up 12 great ways to give back - from stocking fillers to quizzes! With some products we’ve loved working on and others we’ve bought ourselves, here’s The Good Innovation Guide to Doing Good this Christmas… 

Presents with Purpose


Sometimes it’s tough to know what to buy, but luckily there are plenty of ways to give a beautiful gift that also gives back. Here are some of our favourites… 

1. Adopt some love


WWF Animal Adoptions have long been a popular choice, and this year they’re even better. We loved working with the WWF Team on their adoption experience and are excited to see this  new membership pack specially designed for the under-12s, so your little animal lover can learn all about their new animal friend (while cuddling their new pal!) 

Shop Now

Order by 19th December. 

2. Lose yourself in a fun fairy tale


From an early age, the books we read can shape how we see the world. RNIB’s Red and the Wolf is a classic Fairy Tale with a modern twist:an inclusive and entertaining re-telling of the Little Red Riding Hood story. Supporting RNIB with its development has been a highlight of our year, and it’s the perfect gift for a little person aged 3-7!

Shop Now

Order by 16th December.

3. Nab a powerful print


In 2020, kindness is cool. That’s why we love the “I have the Power” and “Kindness will Keep Us Together” collections from The British Red Cross. With prints, tea towels, mugs and more, you’ll find a great gift to brighten up any home. 

Shop Now

Order by 16th December. 

4. Create a little rebel

Amnesty International have launched a book club for 5-7 year olds that encourages youngsters to dream big and help shape a fairer world. We helped Amnesty International create and pilot this fantastic idea earlier this year, and it's fantastic to see it go live in time for Christmas. Could your gift create a little change maker?

Shop Now

Order up until Christmas for your gift voucher - first book to arrive in January. 

Virtual Christmas Cheer 


It feels like we’ve spent half our lives on Zoom this year - but it will be worth getting the gang together and throwing on some glitzy gear for these feel-good festivities!


5. Nordoff Robbins Christmas Carol Concert 


The Stars are Coming out to Sing this Christmas to help raise money for Nordoff Robbins Music Therapy. With a star-studded lineup that features Robbie Williams, Florence Welch and Sir Cliff Richard, it’s sure to put you in a festive mood! Good Innovation will be joining, so give the team a wave! 

Tuesday 15th December, 7pm

6. Marie Curie’s Christmas Quiz


From Doctor Who to Louis Theroux, there’s sure to be a celebrity quiz to suit you from Marie Curie’s virtual line-up. Grab your team and get (Christmas) cracking! 

Various dates throughout December

7. The Great Kidsmas Quiz

Host your very own Christmas Quiz with a difference and raise money for Barnado's, with downloadable quiz packs, video rounds and zoom backgrounds to create festive fun for the whole family!  

Host whenever works for you!

8. Secret Sofa for Crisis


Secret Cinema may have been put on hold this year, but they delighted viewers during lockdown with their Secret Sofa events. Their Christmas offering is family-favourite Elf - and all proceeds from their after party will be going to Crisis. So get those stripy leggings on, and travel through the seven levels of the Candy Cane forest with Buddy!

Friday 18th December

Gifts that Give Twice


Whether you’re buying for yourself or a loved one, virtual charity gifts can really help you feel the spirit of the season. 


9. Give Hope 

In lockdown, we helped The Children’s Society launch Give Hope - asking people to give vital items to vulnerable children and young people during lockdown. This Christmas, you can choose to give vital supplies to children and families who are struggling in 2020 - or a Christmas gift for a young person who needs some hope. 

Gifts start at £3

10. Must Have Gifts 


World Vision’s selection of Must Have Gifts all help families in desperate need around the world. Choose from goats, books or bundles and personalise your gift card for that special someone.  

Gifts from £6

11. Christmas Warmth 


Each year Crisis helps thousands of people who are homeless - particularly with their services at Christmas. Covid-19 means that things will be a bit different, but Crisis will be providing food, festive treats, emotional and wellbeing support and help for the future. 

Reserve a place for £28.22

12. See Differently 

 RNIB are asking people to See Differently this Christmas with their range of snazzy e-cards that all represent a donation to their services. We loved helping RNIB co-create cards and slogans with blind and partially sighted people and supporters - so take a look for the perfect gift that can be sent right up to Christmas Day!


Gifts from £5

Bring on 2021!


We hope you’ve enjoyed our festive list, and found something for everyone from Aunt Marge to Cousin Timmy. Christmas, sorted! 


At Good Innovation, we’re committed to launching user-focused fundraising products that really make a difference. If you’d like to talk about how we could help you with your next Christmas product, please get in touch. 


Merry Christmas! 

More from Good Thinking

How can we prove the value of equity, diversity & inclusion in our organisations?

Articles - Apr, 2021

How can we prove the value of equity, diversity & inclusion in our organisations?

At Good Innovation we have been making changes to our own organisation because we know diversity leads to more and better innovation for the sector and better outcomes for the causes we support. So, we have committed to using our innovation and design expertise, our platform and our network to support the sector in making a lasting change.

Read Article

We're Hiring!

Announcements - Mar, 2021

We're Hiring!

We're looking for an Innovation Lead

Read Article

Reflections on 2020

Articles - Dec, 2020

Reflections on 2020

What a year it’s been. At Good Innovation we’re definitely ready for 2021! 

At the beginning of the first lockdown we began posting some honest slack chats from our team to capture how we were feeling, and lessons we’d learned. 

So here's one final post to round off the year… Clare, Heather, Mary and Tara chat about gratitude, mental health, remote working, inequalities and wild swimming!

Read Article

It all starts here

All we need from you is a desire to change something or do something – you don't even need to be sure of what – and we'll help you do the rest.