Built on powerful human stories, we created a new experience that resonated with pledgers.
Save the Children UK legacy income is £15-18m pa. However around 60% of people who said they had left their will, later changed their minds. Their stewardship wasn’t working and they wanted to create a sector leading, supporter centric legacy experience. This would ultimately lead to raising more money in the future to save children’s lives.
We tested a number of provocations in interviews with Save the Children’s legacy pledgers and uncovered 3 key design principles for their legacy experience.
We facilitated two experience workshops with Save the Children staff to create new legacy experiences based on these principles. These were tested and refined with engaged pledgers.
We worked in partnership with Consider Creative, who used the insights and pledger journeys to develop a compelling proposition, ‘Stories to be remembered’. Built on powerful human stories, they created a new experience that resonated with pledgers.
Do you want more info about Products and Services? Please fill in the form to have a chat with us.
Together we have the power to solve the world’s biggest problems.
Using your purpose to fuel our ideas, create change and make real,
measurable impact in the world.