We worked with Alzheimer’s Society to change the narrative around sex and intimacy in care homes to increase the quality of life for people living with dementia.
For people living with dementia having sexual and intimate relationships is an often taboo and neglected subject. This can have a significant impact on their wellbeing.
We ran a 6-week sprint with the new Innovation and Development Team. We immersed ourselves in the problem by interviewing managers, staff, residents and their families across the country to better understand sex, intimacy and relationships in care homes.
We designed, tested and prototyped different solutions in 12 care homes across the UK. The result was “Lift the Lid” – a workshop-in-a-box that challenges care home staff’s perceptions, offers a framework for respectful management of in-the-moment situations, and helps align on shared values and policies on this topic.
"Be brave and Lift the lid .. it’s right to do this, people need us to do this. Couples may think that romance, sex, intimacy and their personal relationship is out of bounds when one partner is living in a care home and we do nothing now to support them to think otherwise – this has opened my eye!"
Do you want more info about Impactful Start-ups? Please fill in the form to have a chat with us.
Together we have the power to solve the world’s biggest problems.
Using your purpose to fuel our ideas, create change and make real,
measurable impact in the world.