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Doing good is changing. Keep up.

We partner with purpose-led organisations to create, test and incubate new ways to deliver both mission and money.

We’re part innovation consultancy, part start-up builders, part venture studio.

We’re entirely a collection of purpose-led innovators, entrepreneurs, designers, researchers and developers.

Our Work

Services

Growing Income

Growing Income

We create new ways for charities to grow their income.

Sustainable Services

Sustainable Services

We design innovative programmes to deliver social impact.

Social Ventures

Social Ventures

We create and deliver sustainable new business ventures.

Recent work

Creating a New Mass Participation Fundraising Event
Creating a New Mass Participation Fundraising Event

Client: Alzheimer’s Society

In just two weeks, we developed three new mass participation fundraising ideas for a new target audience - children 8-14.

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Creating a New Mass Participation Fundraising Event

Client: Alzheimer’s Society

In just two weeks, we developed three new mass participation fundraising ideas for a new target audience - children 8-14.

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GOSH The Big Play Date
GOSH The Big Play Date

Client: Great Ormond Street Hospital

We helped Great Ormond Street Hospital identify and build a new mass participation fundraising opportunity for families

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GOSH The Big Play Date

Client: Great Ormond Street Hospital

We helped Great Ormond Street Hospital identify and build a new mass participation fundraising opportunity for families

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Adoptions Journey Innovation
Adoptions Journey Innovation

Client: WWF

We helped WWF better understand their adopters’ needs and in turn, redesign the animal Adoptions experience to meet them.

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Adoptions Journey Innovation

Client: WWF

We helped WWF better understand their adopters’ needs and in turn, redesign the animal Adoptions experience to meet them.

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Bringing Light the Night to the UK
Bringing Light the Night to the UK

Client: Blood Cancer UK

We tested a new mass participation event currently popular in the US, to see if it would appeal to an UK audience.

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Bringing Light the Night to the UK

Client: Blood Cancer UK

We tested a new mass participation event currently popular in the US, to see if it would appeal to an UK audience.

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Innovation Start Points
Innovation Start Points

Client: World Vision

We worked with World Vision UK to identify untapped assets and capabilities within the organisation, which we used to build opportunity areas for innovation, taking one idea through to MVP.

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Innovation Start Points

Client: World Vision

We worked with World Vision UK to identify untapped assets and capabilities within the organisation, which we used to build opportunity areas for innovation, taking one idea through to MVP.

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Our approach

We are solution agnostic and create a bespoke approach to solve the unique problems we face. We have experts in innovation strategy, insights, service design through to venturing.

Our Approach

Good Thinking

We're hiring!

It's an exciting time at Good Innovation as we continue to build and grow our team of innovation experts. We're currently recruiting for three roles:

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Our clients

Great Ormond Street Hospital
Blood Cancer UK
World Vision
The Children's Society
British Red Cross
British Heart Foundation
WWF
Save the Children
The Royal British Legion
Battersea
Trade Union Congress
RSPCA

It all starts here

All we need from you is a desire to change something or do something – you don't even need to be sure of what – and we'll help you do the rest.