Our Team

I’ve felt proudest of the positive impact we make at GI when…

the CEO and executive team of a MND charity put the insights we uncovered at the heart of their new strategy, articulated as promises for those with MND. Keeping their promises will mean they can transform the lives of people with the condition.

I’ve felt proudest of the positive impact we make at GI when…

I hear stories about the work the team has done, whether that’s money being raised, loneliness being prevented, lives in care homes being made better or people finding products that give them independence and dignity.

I’ve felt proudest of the positive impact we make at GI when…

I spent the day in a care home for the elderly watching the staff there use the training toolkit we’d designed to help them better support their residents with dementia. Seeing them talk about how much it would help them in their day to day, and listening to them talk about the impact it would make on their residents and their families.

I’ve felt proudest of the positive impact we make at GI when…

Taking part in a co-creation workshop with blind and partially sighted people and hearing first hand the extensive range of everyday challenges that comes with losing your sight. At that moment I realised that the solutions we were building would significantly and positively impact the 4 million people living with sight loss in the UK.

I’ve felt proudest of the positive impact we make at GI when…

you see the product you designed advertised on TV and your kids say ‘is that what you did at work mummy?’.

I’ve felt proudest of the positive impact we make at GI when…

I’ve witnessed the evolution of the way a partner organisation thinks. Innovation is hard and it requires a total mindset shift. I feel most proud when our shared work leaves a lasting impression and a guide of sorts to champion innovation.

I’ve felt proudest of the positive impact we make at GI when…

Taking an idea and bringing it to life, making something real and tangible. Last summer, we helped a client create a new story and audio book to teach children about diversity and empathy in just 8 weeks. Seeing it go from an idea into a real book in the hands of children who loved it was amazing!

I’ve felt proudest of the positive impact we make at GI when…

A trustee of a charity focused on fighting a specific disease got emotional when hearing about the new fundraising event we developed for them for the first time. They suffered from the disease themselves, and the nature of the event helped highlight in a really simple and effective way one of the difficult aspects of living with the disease.

I’ve felt proudest of the positive impact we make at GI when…

We come together as a team, whether it’s celebrating each other’s wins, stretching and building ideas, or sharing learnings from projects.

I’ve felt proudest of the positive impact we make at GI when…

Bringing together a landmark collaboration of charities to collaboratively fund a disruptive start-up. It took 2 years to get there, but we did it.

I’ve felt proudest of the positive impact we make at GI when…

We secured investment from a charity partner to start-up a new consumer goods business aimed at restoring dignity and independence of users. Not only did this result in a flourishing social venture but it also acted as a catalyst for others in the sector to discover new pathways that deliver on their purpose and profit objectives.

I’ve felt proudest of the positive impact we make at GI when…

A client told me they used the insight and stories we collected to find budgets to fund the delivery of a service for young people with sight loss so they could live and learn better. That felt like real impact.

I’ve felt proudest of the positive impact we make at GI when…

After speaking to men and women who had gone through, or were living, with Breast Cancer we had the opportunity to impact how a Breast Cancer Charity spoke to and represented their stories & experiences.